![]() Get feedback on your eBay listing with PickFu - sign up for free. They’ll tell you if the title is clear and meaningful - and how you might fix it if it’s not. You can use a tool like Google Keyword Planner or Terapeak to help you find the right keywords for your eBay listing optimization efforts.Īfter you’ve come up with a product listing title, test it on PickFu with an audience of people who might be interested in the product. This is useful to the customer and it’s useful to you because people who search that keyword will be looking for exactly what you’re selling. Just include the long-tail keyword that best defines your product. They’ll bounce, hurt your conversion rate, and over time, your rank will suffer. But when people who actually searched Gucci and Prada get Coach, they won’t be happy. And never, ever stuff keywords into the title - especially not keywords that have nothing to do with your product! If you take anything away from this eBay listing optimization guide, let it be that.įor example, this Coach seller could have stuffed ‘Gucci’ and ‘Prada’ into the crossbody bag listing featured above just to get more hits. Then plug your own product information into it.ĭon’t plagiarize, but use a winning format as a guide. If it’s selling well and has lots of attention, copy and paste that listing titl e. One trick to making sure you get your listing right is to search for items similar to the ones you’re selling. Potential buyers know exactly what they’re getting. Instead of just keyword-stuffing this listing, the text tells you the brand, model number and name, size, type of bag, and colors. ![]() A model wearing the product (a person if it’s clothing or a dog if it’s a harness, as is the case below).A lifestyle photo showing the product in its intended setting (a blender on a kitchen counter, for example).Infographics that explain what the product can do for the buyer.The accessories that come with the product.Second, make sure your images showcase everything about your product, including: Be sure to make your photos as professional as possible by following our guide to improving your e-commerce photography. Use as many of the free spaces as you can, and make those photos shine.įirst, follow eBay’s size guidelines to the letter. The other? Each of her listings clearly showed the buyer exactly what they were going to get.ĮBay gives you 12 free spaces for photos, with the option to purchase more spots if needed. One explanation is that Longaberger baskets were in high demand at the time. But my mom was onto something, even though she probably knew nothing about eBay listing optimization at the time. I vividly remember walking into her office and watching her arrange each basket on a white sheet, painstakingly shooting photos of the front of the basket, the inside, the back, an up-close shot of the fabric liner, and hard plastic liner.īack then, it looked like an awful lot of work just to sell a basket. You can still buy Longaberger baskets on eBay. Our house started looking like a second Longaberger factory, so she decided to sell some of them on eBay. My mom went through a Longaberger basket frenzy in the early 2000s, when the now-defunct company was in its heyday. ![]() Take high-quality photos - and split test them By optimizing your eBay listing according to your buyers’ needs and desires, you’re optimizing the listing for eBay’s search engine. Here’s the key detail about eBay’s search engine, Cassini: its main goal is to keep shoppers - not necessarily sellers - happy.Įverything you post on your listing, therefore, needs to be aimed at shopper ease and satisfaction. Any takers for this irresistible listing on eBay? Okay, so maybe the ghost-collecting market isn’t as big as the seller thought.Īlso called eBay SEO, eBay listing optimization makes it easier for your target audience to find your product amidst the 1.3 billion listings currently featured on the site. ![]() And while there’s a market out there for nearly anything you could sell on eBay, you need to keep your eBay listing optimization skills sharp and up-to-the-minute. You can sell almost anything on eBay: used items, collectibles, refurbished gadgets, and of course, new goods. ![]() EBay has been an e-commerce seller’s dream spot for years - and for good reason. ![]()
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