![]() But there still needs to be some level of quantity to posting. When it comes to content, it’s quality, not just quantity, that you should be striving for. ![]() And as a B2B marketer, you can’t really say you know your customers if you’re not getting the affirmation of their engagement. Engagement is proof that you’re building a positive brand experience, and developing meaningful relationships with new and potential future customers. But ultimately, the greatest measure of social media success is an engaged audience, not just a big one. Equally shocking is how long the trend has likely been occurring, and yet no one sounded the alarm that there might be an opportunity for improvement.Īll brands want to rack up a ton of followers. It’s shocking how often we see B2B brands with tens of thousands of followers, yet engagement you can count on one hand. Quite literally, it is your audience telling you what they think, or don’t think, about your content. So, what is engagement? Social media engagement is the measure of comments, likes, and shares received as a result of your posting. Our first step is to look at the engagement a B2B brand is receiving in relation to its total number of followers. So, what are some signs that there may be some awkward tendencies in a B2B brand’s social media? Here are 10 things that instantly tell us that a brand is in need of some serious social love. Knowing how to use social media is not the same thing as knowing how to use social media as a marketing tool for your business. As we bring brands into the agency, social media is often one of the first things we implement for a brand refresh or rollout. ![]() So done right, social media can be an incredibly effective B2B marketer too.Īnother thing that’s great about social media is that it can be activated quicker than most any other forms of advertising. ![]() And Datareportal found users spend an average of nearly 2½ hours using social media each day. Social media is actually the #2 most successful tactic for B2B marketers behind only SEO, according to Sprout Social. ![]()
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